Style Sheets
Business writing, well good business writing, is made up of a lot of elements. One important element that isn’t mentioned very often is consistency. While consistency in style, design and so forth are...
View ArticleKeeping to the course
I did a bit more driving than usual over November and I noticed a few idiots on the road. You know the type – overtake every car they can, speeding well above the limits, but somehow staying in sight...
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Running effective surveys
Aside from the content of the survey itself, it is very important that any surveys or feedback forms are well prepared in other ways. I just answered a survey that included at least three of the...
View ArticleFont sizes…
Surfing some of my favourite blogs today, I came across a post by Donna-Marie about choosing suitable fonts. As well as being a good summary of which fonts work well in different media, it reminded me...
View ArticleBranding the little things
Building a brand is an important way to develop your business and attract customers, but I read a blog post recently that reminded me of branding even the small things to match your style guide. Kylie...
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Consistency includes contacts
Consistency is an important aspect of building your brand. It is easy to remember to always use the same colours, fonts and logos, but you also need consistency in the details you provide. For...
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Are templates cheating?
Sometimes people talk about templates as if they are cheating, inferior and inappropriate as a business tool. A blank page can be hard to fill I don’t agree – there are times a template is not the...
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Consistency over stats
In baseball, my theory is to strive for consistency, not to worry about the numbers. If you dwell on statistics you get shortsighted, if you aim for consistency, the numbers will be there at the end.”...
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How businesses can use templates
So I’ve posted about poor template use and given some tips on maximising your use of templates. But maybe you’re wondering what sorts of templates you could use in the first place. Or whether it is...
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